Wednesday, June 2, 2010

The Next Industrial Revolution

A perfect storm seems to be forming for clean energy. Of course it had to take the worst man-made environmental disaster in human history to start the alternative energy wheels turning. But if that is what it takes then so be it. As long as it happens.

With oil still gushing in the Gulf Coast and the Climate Bill making its way through Congress, President Obama has finally gotten the message and said he wants to end tax breaks for oil companies and use that money for clean energy. Thank you Obama for doing the right thing. I was worried for a bit that George W. Bush somehow kidnapped Obama and put on an Obama mask because not too long ago our "change" president was ordering more offshore drilling and simply talking about containing the oil spill without any mention of renewable energy as the solution.

Now he is getting the bigger picture and taking advantage of this once-in-a-generation opportunity to finally break our disastrous addiction to oil and coal and transition to a clean energy economy.

And that is where the movie "The Next Industrial Revolution" comes into play. The 55-minute film finds a balance between the anti-growth environmentalists and the pro-growth business world. Architect William McDonough and chemist Dr. Michael Braungart lay out a blueprint for a sustainable economy in harmony with the environment. In the sustainable economy, growth doesn't have to be a bad thing. In fact, growth can be a good thing for the environment. It is a completely different way of looking at capitalism and doing business.

With the last missing piece of the puzzle finally coming into place -- the political will -- this movie could not be timelier.

Here is the trailer.

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