Thursday, May 20, 2010

Metro Projects: In the Works

Maybe you've seen those Metro ads popping up around town. You know, the colorful utopian drawings promising a better transit future for Los Angeles?

Well I say kudos to Metro for finally getting it right with their marketing. It is the same strategy President Obama used brilliantly in his election campaign -- you need to give the people hope.

And that is what Metro is doing with these ads promoting "projects in the works." It is all about communicating to jaded Angelenos that better times are coming.

Here is the Metro Works video:


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